Blu Cigs was at the forefront in 2009 when electronic cigarettes started to enter the scene in a big way. They were ready to face the challenges of promoting a burgeoning industry in the face of skepticism and criticism.
Since then they have developed a reputation as one of the finest e cig products available to new vapers and they are happy to stay that way. In this review, I will explore the company’s image and products.
It’s not often that a company is big enough to launch its own social media network, but Blu Cigs has done it. Their customer base is wide to make Blu Nation a busy and worthwhile place to visit for company and industry news and conversations. Their website is wonderful, but Blu Nation provides real time interaction.
The BluCig website is an interesting source of information, not just about electronic cigarettes in the “e cig 101” sense, but more. Their writers explore vaping culture and the way electronic cigarettes have impacted society.
This company promotes the notion that vapers should enjoy the freedom to vape without fear of the government or any stigma. Their Freedom Project has launched a series of indoor concerts where participants will be encouraged to vape inside at locations across the United States.
It’s important that they stress the “indoor” nature of these events. Advocates argue that the vapor produced by e cigs is safe for anyone to inhale. Participating members of Blu Nation have the chance to win concert tickets.
A U.S. Company
BluCigs.com is from the United States. Their president, Jason Healy, gives his own impassioned take on this growing pastime on their website. The e-liquid comes from U.S. juice manufacturer Johnson Creek, which does not use propylene glycol in their liquids.
Products by Blu Cigs
There are just three starter kits to choose from: a Blu Rechargeable Kit, Blu Premium Rechargeable Kit, and the Blu Premium 100 Rechargeable Kit.
The first of these carries a $34.99 price tag, which is an affordable way to start vaping. Choose tobacco, menthol, or a variety of flavors. Your kit contains a slim battery charging pack resembling a cigarette package. This is a wireless, portable carry case and charger in one. Also find two batteries, a USB cord, and five cartridges. A one-year warranty is included.
Kit No.2 is the $79.95 Premium package with two batteries, a Premium Charging Pack, a wall adapter, USB charger, and your choice of 5 cartridges. The Premium Charging Pack, when sold separately, carries a value of $35 and has a light that flashes when other Blu Cigs users have lit up in your vicinity.
The final starter kit is a Premium 100 for $89.95. Premium 100 batteries are longer than the originals and not compatible with original cartridges. This kit is the same as a Premium kit in every way, just more powerful.
Cartridge prices sit at around the middle of the price table: $12.80 for five originals, $13 for five Premium 100 cartridges. Johnson Creek supplies BluCigs with the following flavors: Classic Tobacco, Magnificent Menthol, Cherry Crush, Vivid Vanilla, Pina Colada, Peach Schnapps, and Java Jolt.
This short menu of just seven flavors has the potential to wear thin rapidly, except that the quality is high. Johnson Creek does a good job with their juices.
Each Premium 100 battery is priced $8.95, $1 more than originals. In this business, for a branded battery, that’s decent. Chargers cost $7.95 each with the exception of a portable charging pack charger for $9.95.
Weighing Up Blu Cigs
There probably isn’t a snazzier looking mini cig available today. They look great and perform well. Originals weigh about the same as real cigarettes and are roughly the same length, an important fact for anyone who is searching for that one e cig that will fool them into vaping without stressing over the cigarettes they gave up.
Unfortunately, a small battery’s output is limited and it has to be charged every 1 ½ hours or so. Blu Cigs doesn’t say that in their advertising.
Their starter kits, however, acknowledge this shortcoming. Each one comes with a charging pack. Of course: now you know why they included this wonderful accessory even in their smallest kit and why that $40 starter comes with two batteries.
They lose out, however, when their vapers decide that even the Premium 100 isn’t big enough. Eventually, the client who only wanted to transition away from cigarettes will get tired of the expense and work of vaping (charging batteries and ordering products online) even though e cigs were cheaper than cigarettes.
Another group of vapers will see the potential in eGo cigs and wish BluCigs.com would give them what they need. One gets the impression that the company isn’t interested in expanding in this way. Their expansion is cultural, philosophical, and corporate. The individual client is not really part of this family if he stands to be ousted when he outgrows his training batteries.
Clearly they had all of this in mind with their recent release of the BLU PLUS kits and their new tank, with larger batteries and cartridges, so they last longer, and of course these are available in 1000’s stores across the country.
They haven’y gotten to the eGo style battery selection yet, though they do have a specific niche that is clearly working, and Blu Cigs is altruistic in the sense that they offer an alternative which is just for adults. Rather than turning their line into a carnival of flavors and colors, they stick with a basic cigalike format and its essential function as an alternative to cigarettes.